– or –
Five Shocking Reasons a web page “Call to Action” is really Clickbait
(Ask your doctor if your heart is healthy enough to read #4)
- Irresponsible use of emotional triggers.
- Lack of humanity.
- Lack of honesty.
- Your doctor called and requested I redact #4.
- False promises.
So, is every web page Call to Action also Clickbait? Of course not. But plenty are, and plenty more blur the line, and the rest run the spectrum from emotionally needy to annoying to obnoxious.
If I want to sign up for your newsletter (I don’t), I’ll sign up (no, I won’t). “Enter a free drawing for free stuff just by signing up for my Newsletter!” is just going to encourage me to visit a website with better manners. Even “Sign up for my Newsletter” seems to be questioning my ability to see and understand your Newsletter link.
I realize that Clickbait, in the form of a Call to Action or otherwise, works. It must, or you would not be reading this post. Also it would not be ubiquitous on the interwebs. I still hate it.
Every web page SEO guide I have ever seen emphasizes using a compelling Call to Action. What do I want the reader to do? Well, I genuinely want the reader to enjoy my content. So I try (I did say try – I realize I am not always successful) to create good content. If my content is key, then to try to compel, trick, or bully users into doing something other than enjoying my content would be counterproductive and impolite.
I did break my rule and indulge in Clickbait just this once though. Mostly for fun, but also – hopefully – to make a point.
WPPOV supports freedom from Net Neutrality and the GDPR. The Internet of the people, by the people, for the people, shall not perish from the Earth.