I consider Google Analytics to be essential for all of my websites. There are very popular plugins for adding the Google Analytics code and for viewing fancy graphics of my site data from my WP admin dashboard. And … I don’t see the point of any of them. My theme makes it easy-breezy to add the code to my site header, and Google already has plenty of cool data visualizations that I have no reason to duplicate in my WP admin dashboard.
WPPOV supports freedom from Net Neutrality and the GDPR. The Internet of the people, by the people, for the people, shall not perish from the Earth.